Six Things You Must Know About the Business Culture in America

Adapting to how Americans do business​ will make you feel "right in" while you are in the US.

The standard greeting in America is still a handshake, though it is sometimes avoided since the pandemic.

According to globalbusinessculture.com,"With virtual working as the new norm, the U.S. has become even more transactional and task-focused. In-person interaction [like at trade shows and conferences] creates the space and opportunity for authentic, spontaneous human interaction." Depending on your own culture, the business culture in America may seem overwhelming at first. But keeping in mind six practices will start you off "on the right foot" as we say (the right way). The rest will follow!

1. Greetings are casual

You may decide in the moment whether a firm handshake (regardless of gender) or a simple smile and hello is more appropriate.  With Covid-19, the flu and other illnesses still in the minds of many, most any greeting is acceptable, so if you are accustomed to something different, even an air kiss, that might work now!

2. Americans are usually addressed by first name

But it is good practice to ask permission before doing so. The exception is people with advanced titles, especially doctors.

3. Small talk in American business culture

Such as where you are from, the weather, or your travel experience to the show) is usually conducted before business discussions, but keep in mind that Americans are typically fast-paced, so don't be offended if your American partner speaks only briefly. This is often referred to as "chit chat."

4. Initial greetings may not be as authentic as you think

Upon first introduction, Americans can seem very friendly, polite, and interested in your well-being. This is usually conveyed by overt greetings such as “How are you doing?” or “Have a nice day!” However, this is often just protocol of the language and culture, not an attempt to build an authentic relationship, says Global Business Culture. 

5. Punctuality is expected.

Whether business or social, if the appointment is for 4:00 pm, it's best to arrive by 3:55 pm. And remember to allow time for traffic, especially if you are in a major city. According to Corporate Class Inc., being "on time" is a sign of someone who demonstrates the desire to do the job well, and is well-prepared.

6. Business cards may seem ignored--but they are not

Traditional business cards are an integral part of business meetings, but don't be offended if your card is put directly in the American's wallet or even their back pocket without first looking at it. The recipient is sure to take another look when he has more time to focus.